Bluesky is one of the social platforms that is on the rise, especially as users are switching from X to the platform. Most recently, it was reported that Bluesky is raising new investment funds that value the company at around $700 million.
With a design that is more or less like X, it is positioned as an alternative to it – not to mention the various political debates and unhealthy content shared through the platform. Bluesky itself offers users choices regarding algorithm choices on the timeline, as well as other features that are seen as more user-friendly.
With a user figure of almost 26 million, it can be said that the value of $700 million is quite high. However, with the injection of new funds, it may make Bluesky need to look at methods of generating income, including possibly using advertising on the platform.
In addition to Bluesky, Threads has said that it will experiment with display ads in the near future, while Daun still operates independently of advertising.