The head of Instagram today shared that the social media application has a number of plans for 2025, in line with world developments. In addition to several things such as community notes and others that have been the subject of discussion since early January 2025, now the head of Instagram, Adam Mosseri, said that the platform will also prioritize the sharing of original and creative content.
This also indirectly shows that Instagram encourages people to share original content first on the platform, while also presenting creative content and sharing. Since the popularity of TikTok, many users have chosen to share on TikTok first, before uploading the same video to the Instagram platform. This is also done due to the more interesting editing support on TikTok.
This was shared by the head of Instagram just a few days left before the TikTok ban order takes effect in the United States - if the order to the contrary is not activated by January 19, 2025.