Meta Expected to Test Advertising on Threads as Early as This Month

Threads is a social site under Meta that is integrated with Instagram. Since its introduction, the number of users of the platform has increased dramatically, and now has over 100 million daily users, in addition to 300 million monthly active users.

With this healthy development, Meta is moving into the next phase in starting to generate revenue through the social platform. According to several previous reports, Meta is expected to introduce advertising support on Threads on a limited basis starting in January 2025.

This test may involve a small number of users and advertisers – in an effort to get feedback first before introducing advertising comprehensively on the platform. Most likely, this test will also involve only a few countries for this initial stage.