Loyal users deserve more rewards, and long-term customer loyalty programs are one of the most popular marketing strategies. This is because it is easier for users to systematically collect reward points and the redemption of prizes is also more attractive.
For example, the GrabVIP program, and is now available for users in Malaysia. The program was created to boost users’ purchasing activities on the Grab app, thereby providing them with exclusive special offers to make them feel valued and more loyal to using the Grab service ecosystem.
Through it, GrabVIP users can enjoy a free upgrade from standard delivery to priority delivery every month for a faster delivery experience. In addition, they will also be given priority with enhanced customer support when they need help.
This means that any issues, problems, questions and requests they have are handled and resolved faster than regular users. GrabVIP users can also expect more other rewards such as privileges in mobility services.
GrabVIP status will be automatically granted to users who spend a minimum of RM3,600 in a quarter. Users also need to meet the minimum spending requirement to upgrade to the next VIP status. They can maintain their status by continuing to meet the same spending requirement every quarter.
Otherwise, they will lose their VIP status but can regain it upon reaching the minimum spending requirement. GrabVIP is only available for Mart, Food, Express and Transport services.