Instagram is making some new changes to the app to ensure creators understand how their content is performing. The main goal is to make it easier for them to evaluate the effectiveness of the content they upload and then take action to adjust what needs to be improved for continuous improvement.
View Rate is one of the new metrics added to the app. It can check how much Reels content is being watched, replayed, and reaching new audiences. The first few seconds of Reels are important, so this new metric can help creators see whether their content is attracting a lot of attention or not.
Meanwhile, the Views Over Time function can provide another comparison of Reels performance among both followers and non-followers. In addition, Instagram is also providing more tips and tricks to create Reels content that is not only interesting, but also able to maximize audience reach.
This change is part of Instagram's ongoing effort to help creators produce valuable, informative, and engaging content. In turn, connecting their content with more communities.