Last year, LG announced a collaboration with famous rapper Will.I.Am for new audio products. This audio product is also integrated with AI and it is the new XBOOM speaker line – xboom by will.i.am.
Will.I.Am is the XA, which is the experience designer for LG and all the XBOOM audio product lines in 2025 have been tuned by the singer. xboom Bounce, Grab, and Stage 301 offer the XBOOM sound profile experience modified by the singer to be more balanced, soft and friendly. Not only that, Will.I.Am also contributed to the product design that takes inspiration from his experience in understanding people and technology.
All three products also have AI Sound, AI Lighting, AI Calibration, and RAiDiO.FYI integration. AI Sound is a feature that analyzes the audio being played to provide the best listening experience, AI Calibration listens to the environment to ensure that the audio can be delivered comprehensively, and AI Lighting is a feature where the LED bars on the audio products move in accordance with the audio beat. Finally, there’s technology from Will.I.Am’s own team, RAiDiO.FYI, which offers a radio station hosted by AI.
LG also includes the Auracast feature for sharing audio with other products or turning multiple XBOOM speakers into stereo speakers. The xboom Bounce is a durable portable speaker with a 30-hour battery and a design that’s easy to hang. The xboom Grab is a compact speaker with the same features but only a 20-hour battery. Next up is the xboom Stage 301, a giant speaker for concert-level audio with a 6.5-inch woofer, 2.5-inch audio driver, still durable, and has an 11-hour battery built in.
Finally, there’s the TWS xboom Buds. It has a 30-hour battery, is also designed for rugged use, supports ANC, Auracast, and uses a minimal hook-based design. Each new XBOOM speaker is also expected to be sold in Malaysia, but the price and date are still unknown.