OpenAI has been introducing a number of new technologies in the past two weeks, following the launch of DeepSeek, and most recently, they’ve been showing off new branding on their website, and have also introduced their own typeface called OpenAI Sans.
Not only that, their “Blossom” logo, which was designed by Ilya Sutskever (who left OpenAI) and Greg Brockman when they and Sam Altman started the company, has also been given a makeover using the new grid.
OpenAI’s new branding, interestingly, was done by a human team consisting of Veit Moeller, the head of design, and Shannon Jager, the design director at OpenAI, along with typeface design firm ABC Dinamo and another design firm, Studio Dumbar.
The new branding wasn’t done for fun. Moeller and Jager say that the new branding allows OpenAI to align their services with the same typeface and not mix and match like before.
OpenAI Sans is also expected to support more texts and languages in the future, demonstrating the company's ability to align its LLM and AI services for use in a variety of scenarios.
If you go to the OpenAI website, you can see the OpenAI Sans typeface in action and interact with it.