The Google Pixel 10 may be the Google device that Google has 'turned away' from. This is because for the first time, the entire development of the device is by Google itself and no longer depends on Samsung like for their Tensor G chip. The Pixel 10 is also a device where the chip used is manufactured by TSMC. Recently, Google is said to also have its own image signal processor (ISP).
This ISP is also said to be manufactured by TSMC. However, it will still involve Samsung a little. Here are the details for the Tensor G5 chip, such as who is responsible for each element/component;
GPU: Arm Mali > Imagination Technologies DXT
Video codecs: Google “BigWave” & Samsung MFC > Chips & Media WAVE677DV
Display controller/2D GPU: Samsung DPU > VeriSilicon DC9000
Image Signal Processor: Google-customized Samsung ISP > 100% Google Design
Physical layer controllers: Samsung > core by Synopsys DesignWare IP
SPMI controller: Samsung > SmartDV SPMI
PWM controller: Samsung > Faraday Technologies FTPWMTMR010
UFS controller: Samsung > Unknown third party.
This is not the first time Google has used its own ISP. Before the Pixel era was powered by Tensor chips, Google used its own ISP on Snapdragon chips such as the Pixel Visual Core on the Pixel 2 and the Pixel Neural Core on the Pixel 4. Users probably won't see many drastic changes, other than maybe in the post-processing of each photo and video. Let's all look forward to the arrival of Pixel 10 soon.