The Ministry of Domestic Trade has now announced that any food business that uses artificial intelligence-generated images for advertising or showing their products to consumers must clearly label which images were generated using AI.
This is in line with legislation that clearly states that any false or misleading advertising must be avoided. This measure also ensures that consumers get accurate information when making purchases.
This partnership comes because recently users have started sharing complaints on internet forums regarding misleading AI-generated images on food delivery platforms. However, KPDN said they have not yet received any direct complaints to their side regarding this matter.
Consumers who face this problem, including feeling deceived by AI images when buying food, can file a complaint directly via WhatsApp to 019 848 8000, or via the e-complaint portal.