What is the most important product for Apple? The answer was previously the iPhone because it generated the company's highest revenue since its launch. But the future of the iPhone may now end with sales starting to decline last year in line with the global trend experienced by other manufacturers. According to a Bloomberg report, the development of Apple's first smart glasses is now Tim Cook's top priority.
In the report, Apple engineers said Tim Cook wants this product to be produced immediately after seeing the success of Meta dominating the market through the Ray-Ban Meta. Apple's smart glasses will use Siri and Visual Intelligence technology to offer the best-in-class user experience.
The smart glasses will be a stepping stone before launching augmented reality (AR) glasses that Meta is also developing through Orion. There are rumors that Orion will be launched this year as Meta Hypernova with a screen built directly into the lens of the glasses. Before it can be launched, Apple needs to refine the battery technology, camera, chip, high-resolution screen and existing application integration before AR glasses can be produced.
The focus on smart glasses is predictable as public acceptance of mixed reality (MR) headsets has plummeted over the past two years. The Vision Pro, which was expected to change the headset landscape, is also only selling in its early stages. The meta-world has failed to attract interest with artificial intelligence (AI) now becoming a technology that has an impact on consumers.