Fujifilm has released a promotional video for the new camera with the slogan Half the Size, Twice the Story. The video shows some of the camera's key features including the viewfinder, a knob below the shutter button, and a slot for a camera strap.
The physical design of the camera also shows the Fujifilm Provia logo, confirming that the camera supports film simulation. With a small lens size, this camera is expected to be much more compact than the Fujifilm X100 VI. Fujifilm has set the official launch date for this camera on May 22, 2025 in New York.
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