Meta Enables Advertising Support on Threads Globally

Meta today announced that it has started enabling advertising support on its newest service, Threads, for all advertisers worldwide. This introduction comes after Meta conducted limited testing in several markets since January 2025.

With this move, various businesses can easily advertise on Threads. Meta says this introduction is in stages, according to several markets for this initial stage.

Advertising can be done through the “Threads Feeds” option when creating a campaign, including including it in the Advantage+ section. In parallel, Threads, which has over 300 million active users each month, is also expected to bring revenue returns for Meta.